Mass Communication
Mass communication is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate newspaper, magazine, and bookpublishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.
Top Mass Communication Colleges
1. AJ Kidwai MCRC
2. Symbiosis Institute of Media & Communication
3. Xavier Institute of Communications
4. Department of Communication, Hyderabad
5. Indian Institute of Journalism & New Media, Bangalore
6. School of Communication, Manipal
Scope
As one can the industry is doing quite well for itself and is predicted to do well for some years now. The students of this trade can look forward to working in public relations, television, films, publishing, journalism, editing, direction, etc. The thing to remember while applying to the industry is that people with strong people skills and a head for communication will be preferred any give day over others. The job requires the aspirants to be skillful, energetic and also creative.