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Media Management

Media management is an area of business administration that deals with organising and supervising teams of media professionals, various mass communication channels and technologies, media and entertainment productions, and more. Media managers make use of organisation skills, marketing strategies, media economic understanding, and the knowledge of different software tools utilised in media productions.

Media colleges and business schools usually offer study programmes in media management at graduate levels, while some offer concentration tracks in media management for business administration degrees. Courses generally focus on studying general management methods, the functioning of different types of media, communication and competitive strategies, marketing models, corporate responsibility, intellectual property law, and more.

Top Media Management Colleges

1. Symbiosis Institute of Media & Communication, Pune

2. Lady Shri Ram College for Women, Delhi

3. Christ University, Bangalore

4. Manipal Institute of Communications, Manipal

5. Amity School Of Communication, Noida

6. Delhi College of Arts & Commerce, New Delhi

7.Indraprastha College for Women, New Delhi

8.K.C. College of Arts, Science and Commerce, Mumbai

9. Kamala Nehru College for Women, Delhi

10. Madras Christian College, Chennai

Scope

In today's world of globalaization media has become one of the organised sectors and has grown by leaps and bounds so definitley the Scope is good. However, Career progression may differ from person to person as it largely depends on your individual capabilities, how you perform on the course and how you use your skills earned in the program to crack the job interviews. Opportunities are available with various Media industries such as publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organisations etc. As, Media Management is one of the segments of Marketing you can also explore options in marketing industry.

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